John is a Scientia Professor of Marketing in the UNSW Business School, with a joint appointment as Fellow at the London Business School and Fudan University. He has extensive senior executive experience and the company that he founded, Marketing Insights, an Asian leader in strategic marketing consulting, is now a part of the world’s largest marketing information company, A C Nielsen. John is winner of the American Marketing Association’s John A. Howard Award, its William O’Dell Award, and its Advanced Research Techniques Best Paper Award. In 2018, John received the ISMS Buck Weaver Award for Lifetime Contributions to the Theory and Practice of Marketing Science. John sits on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Forecasting, Marketing Science, International Journal of Research in Marketing, and Australian Journal of Management. He has won the AGSM @ UNSW Business School Distinguished Teacher Award, the Australian and New Zealand Academy of Marketing Distinguished Educator Award, and been Runner Up in the London Business School EMBA Distinguished Teacher Award. John is a Fellow of the Australian Academy of Social Sciences, the Australian Institute of Management, the Australian Marketing Institute, the Australian Market and Social Research Society, and the Australian and New Zealand Academy of Marketing, as well as being a U.S. Harkness Fellow and a Fellow of the U.K. Twenty First Century Trust. John has been a visiting professor at Stanford, M.I.T., the University of Hamburg, the Indian School of Business, and the Hong Kong University of Science and Technology. John has served on the Academic Advisory Boards of the Marketing Science Institute (based in Cambridge MA), the Chief Marketing Officers’ Council (Menlo Park, CA), the Centre for Brand Management and Marketing (Hamburg), and AiMark (Tilburg), the Applied Economics Bulletin, and Quantitative Abstracts in Marketing.