Sam studies the impact of behavioural decision making in the presence of uncertainty. Specifically, Sam’s research focuses on the role of reference points and inequity concerns in supply chain management problems and consumer behaviour in making purchasing decisions for technology products. Sam is also involved in interdisciplinary projects analysing technologies ability to enable empathy and ethical decision making in supply chains and is collaborating with UNSW’s SMaRT Centre to examine the economic viability of distributed micro-factory solutions for repurposing e-waste back into the supply chain. His research has appeared in top operations management academic journals including Production and Operations Management, Manufacturing & Service Operations Management and the European Journal of Operational Research. Sam teaches Business Analytics to undergraduates, postgraduates and MBA students and is currently the program director for the School of Information Systems and Technology Management’s Honours Program.